Quantitative and Qualitative Questionnaire Design
For most management related research, designing a questionnaire is an integral part of research. While for some researches a standardised questionnaire can be used, many are mandated to use a customised questionnaire for data collection. Developing a questionnaire experience requires ability to break-down the research questions to variables and variables to factors that control them.
For quantitative questionnaires, our team deploys Likert 5-point scale options while for qualitative questionnaires, both semi-structured and structured interview questions can be designed. Mixed questionnaires involving both quantitative and qualitative questions are also developed.
Our consulting team has been trained for designing questionnaires for primary data collection.
Questions about questionnaire designing service:
Q.1 How can I decide whether I can deploy a standardised questionnaire or need to develop a customised questionnaire?
A.1 You can send in details of your research which we shall review and advise thereupon.
Q.2 My supervisor has advised me to use likert 7 point scale for the questionnaire options. Is that possible?
A.2 Yes, it is very much possible.
Q.3 I am using a conceptual model which has moderating variables as well? Will the questionnaire cover questions designed for moderating variables as well?
A.3 Yes, we can assist with designing questions for moderating variables as well.
Q.4 How long should a questionnaire be?
A.4 There is no such rule for a questionnaire. A questionnaire should ask all probable questions for all variables under study.